Growth clusterJul 24, 2026·Last updated ·5 min read
Directory listings that still drive buyers (and which to skip)
Short answer
The directory listings still worth your time are the review sites and niche industry directories buyers actually browse, which also show up in AI search results. Ignore the hundreds of legacy directories that were built for pre-2015 SEO — they hurt more than they help.
Key Takeaways
- G2, Capterra, and TrustRadius are widely used in SaaS buyer research.
- Google Business Profile is required for local Map Pack visibility.
- A Product Hunt launch can bring a short burst of referral visits; results vary widely.
- Yelp, Trustpilot, and BBB influence Google's local ranking algorithm.
The 12 directories worth submitting to in 2026 — plus the 30+ that waste your time.
Part of the Growth Channels Playbook cluster
New here? Start with the pillar guide: The growth channels playbook: where to get seen by buyers in 2026.
The 12 that work
- SaaS: G2, Capterra, TrustRadius, GetApp, Software Advice, Product Hunt.
- Local: Google Business Profile, Yelp, Bing Places, Apple Business Connect.
- Trust: Trustpilot, Better Business Bureau.
Frequently asked questions
What about DA 50+ 'submit your business' sites?
Almost all are link farms. Google discounts them, AI engines don't cite them, and buyers don't visit them. Skip.
Put this into practice
Your first full RocketRank™ audit is free (one per account, no card). See where you're invisible, with a plain-English fix for each finding.
