Growth clusterJul 24, 2026·5 min read
Directory listings that still drive buyers (and which to skip)
The 12 directories worth submitting to in 2026 — plus the 30+ that waste your time.
Part of the Growth Channels Playbook cluster
New here? Start with the pillar guide: The growth channels playbook: where to get seen by buyers in 2026.
TL;DR
Twelve directories still send real buyer traffic and appear in AI search results. Ignore the hundreds of legacy directories that were built for pre-2015 SEO — they hurt more than they help.
Key facts
- G2, Capterra, and TrustRadius drive over 40% of SaaS buyer research.
- Google Business Profile is required for local Map Pack visibility.
- Product Hunt launches average 5–15k referral visits in the first week.
- Yelp, Trustpilot, and BBB influence Google's local ranking algorithm.
The 12 that work
- SaaS: G2, Capterra, TrustRadius, GetApp, Software Advice, Product Hunt.
- Local: Google Business Profile, Yelp, Bing Places, Apple Business Connect.
- Trust: Trustpilot, Better Business Bureau.
Frequently asked questions
What about DA 50+ 'submit your business' sites?
Almost all are link farms. Google discounts them, AI engines don't cite them, and buyers don't visit them. Skip.
Put this into practice
Run a RocketRank™ audit and see exactly where you're invisible — and the one-click fix for each finding.
