AEO clusterJul 5, 2026·Last updated ·4 min read
The structured data types that still earn rich results in 2026
Short answer
Several schema types can still make pages eligible for rich results in 2026 — including Product, LocalBusiness, Article and Breadcrumb. FAQ and HowTo rich results have been retired by Google, so that markup is now descriptive only. Check Google's Search Gallery for the current list.
Key Takeaways
- Product schema can make product pages eligible for price and availability details.
- LocalBusiness schema helps describe your business details consistently.
- Article + Author schema helps Google understand who wrote a page.
Google has retired several rich result types, including FAQ and HowTo. Here's what still works.
Part of the Answer Engine Optimization cluster
New here? Start with the pillar guide: Answer Engine Optimization: the complete guide.
The still-working types
- FAQ — rich results retired by Google in 2026; markup is descriptive only.
- Product — reviews, price, availability. Big CTR uplift.
- HowTo — rich results retired by Google; markup is descriptive only.
- LocalBusiness — critical for map pack.
- Article + Author — increasingly important for E-E-A-T.
- Breadcrumb — small win, easy to add.
Frequently asked questions
Is JSON-LD or microdata better?
JSON-LD. Google recommends it and it's easier to maintain without touching visible markup.
Put this into practice
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