AEO clusterJul 5, 2026·4 min read
The structured data types that still earn rich results in 2026
Google has quietly deprecated several rich result types. Here's what still works.
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TL;DR
Six schema types still earn rich results on real sites in 2026: FAQ, Product, HowTo, LocalBusiness, Article+Author, and Breadcrumb. Everything else is either deprecated or now merely descriptive.
Key facts
- Product schema drives the largest CTR uplift for ecommerce.
- LocalBusiness schema is the strongest single signal for the map pack.
- Article + Author schema now feeds Google's E-E-A-T signals directly.
The still-working types
- FAQ — still shown, especially on authority sites.
- Product — reviews, price, availability. Big CTR uplift.
- HowTo — mostly on mobile, still worth it.
- LocalBusiness — critical for map pack.
- Article + Author — increasingly important for E-E-A-T.
- Breadcrumb — small win, easy to add.
Frequently asked questions
Is JSON-LD or microdata better?
JSON-LD. Google recommends it and it's easier to maintain without touching visible markup.
Put this into practice
Run a RocketRank™ audit and see exactly where you're invisible — and the one-click fix for each finding.
