Intent clusterJul 21, 2026·6 min read
Bottom-of-funnel keyword patterns that convert
12 keyword patterns that consistently deliver buyers — with examples from SaaS, ecommerce, and services.
Part of the Buyer Intent SEO cluster
New here? Start with the pillar guide: Buyer intent SEO: the complete guide to attracting buyers, not tire-kickers.
TL;DR
Bottom-of-funnel keywords share 12 repeatable patterns. Match one of them and the searcher is almost always ready to act.
Key facts
- '[product] pricing' — SaaS conversion 8–20%.
- '[brand] vs [brand]' — comparison, conversion 5–12%.
- '[product] alternative' — churn-ready buyers, conversion 6–15%.
- 'best [product] for [use case]' — commercial, conversion 3–8%.
- '[service] near me' — local intent, conversion 10–25%.
- 'buy [product] [modifier]' — transactional, conversion 5–15%.
Pattern examples by industry
- SaaS: 'notion pricing', 'monday.com alternatives', 'clickup vs asana'.
- Ecommerce: 'buy leather boots size 10', 'best running shoes for flat feet'.
- Services: 'plumber near me open now', 'best divorce lawyer chicago'.
Frequently asked questions
How many BOFU keywords should a site target?
Start with 5–10 that match your best-selling product or service. Add 2–3 per month as authority grows.
Put this into practice
Run a RocketRank™ audit and see exactly where you're invisible — and the one-click fix for each finding.
